Top 5 Social Media for Reaching Developers
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Developer Marketing

Social media plays an important role in the Developer Marketing strategy of any DevTool. There are different social media, each having its own pros and cons. Here we are going to cover some social media/websites that are a must for any good Developer Marketing Campaign. 📹 YouTube While it may not be considered a traditional […]

In-house team vs Developer Marketing Agency
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Developer Marketing

In today’s digital age, content is king. Whether it’s blog posts, videos, infographics, or social media content, having a strong and consistent content strategy can help drive traffic to your website, increase brand awareness, and ultimately, drive more business. One of the key decisions that DevTools face when it comes to content production is whether […]

What makes marketing to developers different?
Categories
Developer Marketing

With the increasing involvement of Developers in decision-making for the selection of DevTools, B2D marketing or Developer Marketing is becoming increasingly more relevant. Although Developer Marketing is very different from traditional marketing on several levels.   👨🏻‍💻 Developer Mindset One of the key differences is the developer mindset. Developers tend to be repelled by salesy […]