Developer Marketing

In today’s digital age, content is king. Whether it’s blog posts, videos, infographics, or social media content, having a strong and consistent content strategy can help drive traffic to your website, increase brand awareness, and ultimately, drive more business. One of the key decisions that DevTools face when it comes to content production is whether to utilize the in-house developer team or hire an agency. In this blog post, we’ll explore the pros and cons of each option to help you decide what’s best for your business.


In-House Content Production Team

DevTools already have a team of developers that are working on the product, so it seems logical to involve them in creating content for blogs and social media. This option offers several benefits, including greater control, expertise on the subject, and better collaboration.

However, building an in-house content production team also has its downsides. One of the main drawbacks is that it can be time-consuming and expensive to recruit, hire, and train new team members. Additionally, an in-house team may lack the expertise and resources of an agency, which can limit the types of content that can be produced.


Hiring an Agency

Although at first sight involving the in-house developer team seems a logical step, but after careful consideration on multiple fronts, agencies seem to provide a much better alternative for “most” mid-sized companies.


💰 Cost-Effectiveness: Developer hours are precious, and they are not experts in creating content. Many times in-house developers spend days producing a single piece of content utilizing the time that could be spent better if they were programming.


🎨 Skillset: Agencies have a team that consists of content Strategists, Designers, Copywriters, and Subject Matter Experts. Moreover, they are trained to do this specific work and hence are much more efficient.


🗓️ Experience: Over time Agencies accumulate “data” and build “systems and processes”, which is not possible for an in-house team with limited time and resources.


🎈 Scalability: An agency can scale up or down depending on your needs, which can be beneficial if your content needs change over time.


However, hiring an agency also has its downsides. One of the main drawbacks is that you may have less control over the content that’s produced, which can make it more difficult to ensure that it aligns with your company’s brand and messaging.

In conclusion, both building an in-house content production team and hiring an agency have their own benefits and drawbacks. The choice between the two ultimately depends on your company’s needs and resources. If you have the time and money to invest in building an in-house team then it could work. Although, in most cases, agencies seem to be the more effective option.
By Vishal Pratap Singh

Co-Founder and CTO at Sarg

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