Developer Marketing

With the increasing involvement of Developers in decision-making for the selection of DevTools, B2D marketing or Developer Marketing is becoming increasingly more relevant. Although Developer Marketing is very different from traditional marketing on several levels.

👨🏻‍💻 Developer Mindset

One of the key differences is the developer mindset. Developers tend to be repelled by salesy content and instead focus on factors such as developer experience, documentation, tutorials and educational content, community support, learning curve, and relevance to their careers when evaluating a developer tool. As a result, a lot of developer marketing revolves around building trust in these factors.

📣 Marketing to Developers

To effectively market to developers, companies need to focus on multiple fronts, including:

1️⃣ Improving developer experience
2️⃣ Providing great documentation
3️⃣ Building a Slack/Discord community
4️⃣ Creating informative blogs
5️⃣ Producing engaging Youtube tutorials
6️⃣ Developing valuable social media content
7️⃣ Organizing or participating in events

❤️ Thanks For Reading

This was our first blog, thanks for reading till the end. We would be bringing in more relevant and useful content around Developer Marketing.

By Vishal Pratap Singh

Co-Founder and CTO at Sarg

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